China.com.cn is the controlling authority for the internet throughout China. The strategic partnership formed between china.com.cn and Heli Group provides Heli with a reliable, secure and direct internet channel to operate 'Windows of China' with the support of the State Council Information Office and china.com.cn.

Windows of China is a modern update to the original "Public Welfare Promotion Column" and together with a renewed promotion concept that utilises the latest three-dimensional comprehensive media transmission methods to vividly broadcast welfare related issues within state laws and regulations. When supplemented with rich programming this unique new format will influence the public progressively and eventually enjoy popular recognition by connecting and relating better with local citizens and businesses.

China.com.cn believes that the Heli formula of successfully combining social benefits with business and personal interests will definitely make Windows of China the largest, widest and the most authoritative welfare solution provider in China and set standards in social responsibility that will be mirrored in many nations of the world. This is already being demonstrated by strategic alliances being formed by Heli Global in various countries around the globe that recognise that the welfare cartoons originally developed by Heli for China, have as much application in their country.